Sleep's potent pop sensibility and flawless rap mechanics are evidenced most recently on Hi, Hey, Hello, a five million times viewed advert for Samsung (in his role as half of The Chicharones). If you don't know his work, this is a good trailhead. Produced by Denver's Maulskull, Sleep's Oregon Failure is a sorely needed return to spitting bars for the genre. Set to Maulskull's uptempo dreamtrap, the album's themes touch on trial and error, effort and failure, and ultimately perseverance. Never coming off phony or Pollyannaish, young go-hards and old-school heads alike can identify with the anthems of Oregon Failure.