In 2010, a loud creative force shook up Madison Avenue. Five, young unknown brothers entered the Doritos Super Bowl user-generated commercial contest and won the coveted million-dollar prize. The Herbert Brothers took the prize money and launched a new model for creating commercials and ads that has left Madison Avenue in the dust. Rather than move to the Big Apple to take the advertising world by storm, they set up camp in their small hometown-Batesville, Indiana. Now, the Herberts bring their twisted sensibility to A&E as they brainstorm, conceptualize, produce, direct, and create New York and Hollywood quality advertising for their clients using their friends and family to create the funniest, most offbeat commercials in recent memory.