LAKE are an experimental-pop ensemble centered around the songwriting partnership of wife/husband duo Ashley Eriksson and Elijah Moore. Forever or Never is a collection of humanistic songs that explore the complications of moral and spiritual being in a hostile world. Musically, LAKE are, as always, unparalleled in re-imagining and renewing the melodic language of 1970s soft-rock, (think Fleetwood Mac, Steely Dan, The Roches, Laura Nyro, etc), implementing jazz-chord voicings, memorable hooks and a wide palette of colorful, inventive instrumentation. LAKEs musical kindling is unusual for a band whose genesis was rooted in the punk and indie community - before signing to legendary K Records (for their 2nd album Oh,The Places Well Go, 2008) Calvin Johnson apparently couldnt believe a band from the Olympia underground would be so keen on reinterpreting the music of mainstream pop acts from a bygone era. LAKE has since converted him, and many more, to a re-sensitized appreciation of big musical ideas, which are non-cynical, joyous, inviting.