The Family Crest have already earned widespread national applause for their extraordinary orchestral pop ambition but with THE WAR, the San Francisco-based collective makes their boldest, most fully articulated musical statement thus far. The second installment of what promises to be an epic musical saga, THE WAR: ACT I represents "the next version of The Family Crest," says frontman-founder Liam McCormick and indeed, the album reveals a band more in tune with its own large-scale Baroque eclecticism. Preceded in early 2017 by the PRELUDE TO WAR EP, the new album marks the first act of a greater multi-tiered project, a kind of serial concept album with a pronounced thematic arc that weaves ideas of pride and memory, dissonance and divergence, into a purposefully ambiguous but undeniably unified whole.