"It's been four years since their previous album, but now DOMINIC is finally ready with album number three, "Persona". With the new album DOMINIC took a different approach and thus Persona marks a new step in their history as a band. DOMINIC started working on the songs for the album shortly after their previous album "Nord" was released in 2009. Since 2010 there have been fewer live shows, but a steady and continuous work on the material for Persona. Finally DOMINIC have been in and out of the recording studio in the Summer and Fall of 2012 to finish the record. The result is Persona, a manifestation of a band that has toured and played together for more than 10 years. DOMINIC have always been hard to label, but attemps to characterise them have used terms such as punk, hardcore, post-hardcore, screamo and post-rock. These are all genres the band is well known with, and musically DOMINIC is probably somewhere within. Yet, these terms could never suffice to describe Persona entirely, the only thing that's for certain is the fact that DOMINIC are DOMINIC, and Persona is Persona. Cd: 6 panel digipak cover.