This is the powerful story of how Simon Cowell came to dominate the entertainment landscape. The secrets of the overwhelming success of The X Factor and Britains Got Talent can be traced in the characteristically candid interviews given by Mr Cowell himself. This powerful independent film pulls no punches in the quest to discover the truth behind the legend and features the most important filmed interviews given by Simon to the worlds media in the decade between 2000 and 2010.